Home >> News >> POSM Products for Retail Outlets: Issues and Opportunities
Customers rarely come to the store knowing exactly which brands’ products they will buy. Many decisions are made impulsively, and the final purchases are often results of various triggers, such as prices, attractive packaging or point-of-sale marketing materials (POSM).
This blog covers the issues and the opportunities related to POSM. Read on to find out what problems brands and retailers face when choosing POSM products and how Flexpro can help solve them.
Current buyers are already used to constantly seeing advertisements everywhere. Thus, if POSM planners want to achieve positive advertising campaign results, they must carefully go through the following questions:
POSM solution can be divided into six main categories by place:
Ideally, POSM planners would like to fill all the retail areas with their brand or specific product promotion campaign to convince customers to buy. However, limited budgets and competition for space do not always allow this. Therefore, it is necessary to decide which areas to exploit to be the most effective.
Although it seems that there are plenty of POSM products available, in reality, clients face some supply issues, such as limited possibilities to adjust POSM products to individual needs, low quality or complicated installation.
Flexpro’s new approach to printing enables us to manage all of these challenges so that different customers would receive POSM products that satisfy them:
In more than 20 years of working with POSM production, we have cooperated with various customers that helped us to develop an innovative approach to printing services. As a result, we became a one-stop-shop for the design, printing and installation of print products.
At Flexpro, we constantly invest in innovative technologies, materials and a more diverse assortment to satisfy everybody’s needs. This approach allows us to simplify the implementation of communication projects and adopt innovative solutions that distinguish our clients from the competitors. In addition, we are currently the only specialized POSM producer in the Baltic States that can offer FSC® certified products.
It doesn’t matter if you are a beginner in retail or a pro who feels the need to introduce some changes to the work, we are ready to help and offer optimal solutions for you. Let’s start a conversation today.
Company code: 111649820
VAT code: LT116498219
Address: Titnago g. 14, LT-02300 Vilnius
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