The Issue
Flexpro’s design team created a cardboard shelf overlay (tray) to ensure maximum and convenient product display and accessibility on the shelf while maintaining the required brand image.
- The overlay is assembled by hand; no glueing or additional tools are required.
- The overlay has perforations at the back, which, when removed, allow the depth of the product to be adjusted to suit different shelf depths at the point of sale.
- Offset print precisely repeats the brand colour and stands out from competitors using flexography print, and one- or three-colour packaging.
- The solution smoother the transition from transportation to the shelves at the point of sale.
Solution
Flexpro’s design team created a cardboard shelf overlay (tray) to ensure maximum and convenient product display and accessibility on the shelf while maintaining the required brand image.
- The overlay is assembled by hand; no glueing or additional tools are required.
- The overlay has perforations at the back, which, when removed, allow the depth of the product to be adjusted to suit different shelf depths at the point of sale.
- Offset print precisely repeats the brand colour and stands out from competitors using flexography print, and one- or three-colour packaging.
- The solution smoother the transition from transportation to the shelves at the point of sale.
