The brand wanted to enter the market with an aesthetic solution. However, the company’s products were liquid and heavy, so standard display solutions were inadequate, inefficient, or unattractive. Also, the points of product display varied: small stores wanted to keep the products on shelves, while supermarkets only allowed cardboard stands on plastic pallets. The manufacturer wanted to control the costs of print and transportation by having a minimal range of different packaging.
Flexpro team created a multifunctional ready-to-retail cardboard stand that could be used for transportation with or without a palette, as a counter display and ready-to-retail stand. It consists of a few smart design solutions:
Flexography was chosen as a cost-effective option for large quantities of shipping boxes. The protective cover and topper were produced using digital UV printing technology, which allows higher flexibility while adapting the content to different export markets (local language translations, labelling etc.) When the company finds a new partner in a new export market, these separate parts of an overall set can be printed quickly.
Company code: 111649820
VAT code: LT116498219
Address: Titnago g. 14, LT-02300 Vilnius
Market Smart digital marketing